Evaluation Examples

It should sound something like this:
Bauer Media Group would probably distribute my music magazine as this institution also distributes Kerrang! and Q magazine. These magazines, Kerrang! and Q are similar to my own as they both started with a thrash and glam metal focus (http://www.kerrang.com/wheretostartwith/artists/alice_in_chains), but have developed to appeal to a more broad audience; widening their music spectrum to include emo and metalcore. Kerrang! now specialises in rock music Q magazine specialises in Indie, Rock and Alternative music as does my magazine.
The brands owned by Bauer are usually mid-market niche magazines...